Know where AI actually helps. And where it doesn’t.
We help media, communications and production teams work out where AI genuinely improves the work, and where it doesn’t. That means sitting with your teams, mapping the real bottlenecks in your workflow, and identifying specific, practical opportunities rather than generic recommendations.
An honest assessment, not a sales pitch.
At ITV News, this kind of assessment identified more than 40 AI opportunities across newsroom operations, with projected efficiencies of over 59,700 staff hours and more than £1 million in annual value. We bring the same operational discovery, stakeholder engagement and governance awareness to organisations of any size, and stay involved through implementation and rollout, not just the strategy document.